This project is a shampoo label design.
It incorporates typemark, product presentation (mockup and dieline), social media (Instagram), OOH, and the brand identity explanation.
Women and nature have a lot in common, especially water.
They flow with natural grace. They shape the world around them. They bring and give life.
As rivers, women can show strength, adaptability, and hope.
As Bruce Lee once said, “be water, my friend”.
A short definition of the word grace is “simple elegance or refinement of movement”.
Type Baskerville + Harrington
My intention on merging these two types is to mix the elegant aspect of Baskerville, with its cupped serif and curved stem, alongside the movement of Harrington. With the changes on the terminals it adds flow and they imitate the movement of hair.
Inspirational board for the product launch with typemark usage, campaign, and photo ideas.
Business Goals
Business Values: Simplicity + Health hair + Feminine
Business Goals: We want to offer a basic range of hair products with good value that brings a quality for an everyday care.
Our products are not tested in animals, and our ingredients are clean. We want to keep it simple but add value with a structured product that grows your inner grace.
Audience Studies
Competitor: Monday, Aveeno. Same price range. Easier distribution on retail stores.
Problems: Convey the clean ingredients without looking too scientific.
Share all values of the business within package (simplicity + health hair + femininity).
Personas:
Hannah is a college student that wants to save some time and money but still changes her hair occasionally.
“I don’t want to waste too much money with hair products.”
Lily is a mother of two kids that wants quality products but can not afford wasting time or getting confused by too many options.
“Can I find it everywhere? Is it easy and cheap without losing quality?”
Alice is a minimalist and is focused on her professional life. She doesn’t change her hair a lot, and more important she wants it to look extra health.
“My haircare routine is quite simple. I don’t have much time.”
Design Solutions
Colour palette: The light shade of blue brings a feminine and delicate feeling, where the medium shade of blue adds an impression of trust.
Illustration: Movement of hair or the shape of a river. Natural elements give the sense of human touch in harmony with nature.
Credits
Mockup by xvector
Photo of the shower by Sarah Chai
Instagram photos by Ruby Ruby, Craig Adderley, and Yaroslav Shuraev
OOH photo of river by Kelly and lady by Elina Fairytale
Magazine mockup by rawpixel